Purple Cow: Transform Your Business by Being Remarkable is a 2003 book by Seth Godin. The book presents Godin's personal belief that creative advertising is less effective today because of clutter and advertising avoidance. The book advocates that companies produce remarkable products and target people who are likely to spread word of mouth about the product. USA Today said it reminds business people of the tried-and-true path to success: Make a great product.
Radio survives and grows because it’s authentic; it develops meaningful relationships with its audience and has adapted to the threat of new media, not always by trying to compete but by using some of those threats to complement its existing platforms. So the next time you’re called for a radio interview, be it from a metro heavyweight or a regional community station consider the reach and impact your content may have…Radio may not have the glamour and glitz of TV but it’s an honest, connected and trustworthy way to have your message and expertise heard.
The Business Romantic Society creates products, services, and platforms that make humans more human. We help leaders, organizations, and brands articulate their visions and translate them into transformation stories, emotional experiences, and human-centered growth strategies.
Gong helps B2B sales teams sell and coach better by recording, transcribing, and analyzing their calls & demos using AI powered conversation intelligence technology.
The quality of the Sales Process, and therefore the sales people you hire, is critical as we operate in times of empowered customers who are informed, demanding and less loyal.